We’re excited to welcome Matt Ogle, Founder and Director of S4A, to The Active Code.

Matt set up S4A when he was just 15 years old and has sent led his passionate team to help inspire children through creativity, sports, and play. As a leading provider in the Buckingham, Northampton and Oxfordshire regions, Matt is perfectly positioned to offer advice and support to leaders during this episode. 

Matt Grew up being predominantly sports centred at the start of his journey and has evolved over the years into an Ofsted-accredited, trusted, well-established care provider offering a range of services, including wraparound care in many schools, PE lessons, holiday clubs, the HAF programme, SEN support, our football development centre.

Who is our guest?

S4A (Sports4All) are specialists in active and creative childcare, providing wrap-around care and clubs as well as holiday clubs. Their aim is to provide an environment for children that allows them to pursue their interests, with a key focus on sport. The company works with the county council to provide support for schools, as well as directly with parents, where they operate primarily as an e-commerce business, relying on online bookings to take on new customers.

Matt Ogle is the founder and director of S4A, and is one of the creative, business minds behind S4A’s success, having created the organisation at the young age of 15. Matt has grown the company from humble beginnings, with the primary focus always being on giving the best care out there. Over the years, Matt has been presented with a range of huge growth opportunities for the business since 2007 which has allowed him to keep investing in his business for long-term growth and reward.

What do we chat about?

During the episode, we dive into:

  • How Matt started his business at the young of 15.
  • The impact flexible working hours and timetables can have.
  • How to employ and develop the right people.
  • The struggles and solutions to running a successful childcare service.
  • How to differentiate yourself from the competition.


Listen wherever you get your podcasts.